Questions to Ask For Your Plan to Meet

For amateur marketers, like me, meeting the channel sales strategy and the actual marketing plan can be a pain. And unless you have in your hands some good software which could make both the plans meet and be plausible enough to work or even profit, the opposite of it usually takes place.

You see there are a handful of hindrances, obstacles and unexpected events that occur during the plan, most of which either delays the marketing plan or derails the focus of the channel sales strategy that you have meticulously prepared. My suggestion? Evaluate first. Any plan won’t work if you hadn’t properly evaluated or at least set realistic goals to them. In order for it to pan out well, asking the right stuff may work for you. Below is a list of things to ask before you set your channel sales strategy and marketing plan into action:


partner profiling

1. What does the SWOT analysis tell you? The SWOT would usually tell how good your channel is and how it fits to your marketing action.

2. Is there any competitive variation in the channel that “personalizes” your style from the others? Don’t underestimate the power of being identified with a certain object or service. It’s what lures and strengthens customer loyalty.
3. Does the potential market share fare well compared to the current Channel market share? If no, you already know what that means.

4. Is the Channel Price Quality ratio significant enough to make a mark that would position us well against the rivals? Remember being different, distinguishable and customized is essential in building brands.

5. Is the company emphasizing its strengths on the right channel segments? The wrong one could prove costly so before anything else make sure that the aspects that you consider your strengths are put to the right tasks where it can grow.
6. What risks are involved regarding the meeting the sales and marketing plans? The purpose of this is to gauge events that will happen and avoid any unexpected happenings.

There other things that you should consider to make your sales and marketing plans meet other. Sometimes error maybe inevitable so the next thing to opt for is how to minimalize it.

How Partner Channels were used in Marketing

Marketing knowledge, information technology and communication are the main point in setting a company on the right track. The standard rule of a dog-eat-dog world are still the same but the methods employed by each and every company in the same filed become more cleverer and faster as the modernity takes its role into the hears of the competitors. Technology is not the sole key but it is undeniably the strongest source of growth and development for all marketers and businessmen.

partner profiles

For marketing agencies, this whole scenario is nothing but a true check on the competition scene and examining partner profiles are just part of the gig. Ever since the deployment of partner portals, it was in the highest interest of any marketing team that they take certain attention in order to boost their sales and productivity. The acquisition of partner profiles was even more convenient for them especially that they are able to comprehend better the resources, power, and sales force they had at their hands. However, this didn’t come cheap.

In my opinion, the reason why everybody wildly wanted a piece of the accessible online application back then was that the management always had a problem of checking both their productivity rate and as well as those with their partners. So when it came down to actual selling, the channel partners made it easier for them to profit now that they have all the information they needed. The channel partners had the information it required to properly sell the products of the parent company. A complicated network was the next problem to solve but this did not last long as upgrades of the software they used proved to be efficient.

The local scene was a good enough field of battle for small companies however having a strong sales force through the partner channels and a small area of sales work, the local scene became smaller and smaller. This was good news of course for the companies since it was a clear sign that it was time to branch out and expand to other places. This was how some partner channels generally helped many American companies grow their sales.