Thursday, June 17, 2010

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Importance of Lead Management Modules in Partner Portal

Lead management semi automation is one effective feature of partner portals that channel mangers and partners love. Opportunities are better handled with a system integrated to the sales process. We had a problem before of leads getting wasted because of poor documentation and recording. Because our firm decided to enroll in one of our vendor’s portal, we’ve seen remarkable improvements in our sales activity.

In the lead registration, conflicts are avoided because leads are not duplicated. It’s harder to steal leads with the channel manager monitoring and authorizing each lead that comes in.

We can finally concentrate on what we do best and that is selling. Tedious tasks previously needed to be done manually are now automated so we are freer to focus on the main prize.

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partner channel

Lead management modules can facilitate distribution of leads to different partners as long as they are registered and active in updating their accounts. Real time processing eliminates waiting time so resellers can act quickly to close deals.

The automated system tracks where leads originated, when it was submitted and the action by the sales representatives. It even computes the commissions, and profits expected by both the reseller and the vendor. It can’t get more automated than that!

Report generation is another feature in partner portals that makes the investment worth it especially in the long run. We’ve had some issues in the past where figures were mistyped or miscalculated. With the automated feature, these kinds of errors are eliminated.

The partner portal is also another venue where we can communicate with the vendor. By checking our reports, sales statistics, the channel manager can immediately point to the weak areas or strong areas of our sales activity. The portal’s graphs function reflects the progress we’ve been having. And it can also show where we can improve.

Thursday, June 10, 2010

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How to Write an SEO Article

Companies that are working or dependent on website promotion have to be greatly concerned with Search Engine Optimization or SEO Philippines. This strategy is considered to be an incredibly important tool in successful internet marketing. One of the most affordable and relatively successful tools to execute a good SEO strategy is through article writing especially because it brings substantial volumes of traffic to a website. When it comes to writing articles for an internet marketing campaign, it is critically important to take note of keyword choice and utilization. Here’s a basic description of how to write an SEO Article:

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Philippine call center

Choose Relevant Keywords
This is the very step, even before choosing the title or description of what’s to be written. Accomplishing this is not a difficult feat. All that must be done is to go to one of the keyword tools that are available, such as Yahoo’s Overture, iceboat and Google Ads. These services offer free basic searches for the cost-cutting individuals, but they also offer better and more advanced versions of these services for a certain price. The latter is considered to be a good investment since it provides a lot of important information to the marketers.

This task is actually an “art”. Choosing keywords for the best possible search engine optimization is a vital part of the entire process. There are several methods that can be utilized to accomplish it. A good example would be to choose long tail keywords. For those who are merely starting out in this industry, it is enough to decide on about ten relevant keywords that will be strategically inserted through the article for SEO Philippines.

Writing the Article
Writing the body of the literature is the next step and should ideally be done first before coming up with the title. The opening and closing paragraphs should be “rich” in the use of the gathered and chosen keywords, since they are the ones that search engine spiders will most likely concentrate on searching. It is ideal to build the work by using two keywords per paragraph.