Saturday, July 3, 2010

Wanted: Partner

I have to honest; we are in some deep financial trouble right now. And regardless how our company got here – if it was because we were losing clients or maybe just some huge strike or bad luck – the fact is we have to do something drastic, and fast. This is just the second year of our bank, so it’s relatively still new plus we didn’t have that much awareness when it came down to our bank’s existence.

So I suggested to one of my bosses that we ally our bank with one of those big banks in the city. It was gamble, he told me. Although, I have to admit I was also unsure of this move since I understand that it might have a toll on our company later, I also understand that the dilemma we face can only be solved quickly without much delay if and only if we were going to have a big partner. We needed names. We needed it now. For a company whose sole investors and clients were country folks and senior citizens, we were doing well. But for a bank that needed money just to survive this year, we were pretty much, as they say, on the brink of destruction.

http://ericfairlie.files.wordpress.com/2010/03/biz.jpg
partner profiles

At first, I thought using partner portals with other businesses would do well in this situation since it would allow our company to analyze which specific target market we were going to reel in if we made a big bait, like say help them with their home loan modifications.

Boy was I wrong. It seems that partner portals only works well if one of the parties involve was a big name, big enough for people to recognize and known enough for people to give it their direct trust. Apparently, small businesses and banks don’t have much to trade information with especially that both of their flow of business are running slow.

With that said, it was as clear as day that we needed some big business or bank that would call upon the mighty strike of good luck. We also had the option of relocating to the city but then any banker who would see our left budget for that case would end up in tears. Until we find someone good enough to salvage us from this circumstance, I can only pray, wait and hope that our “downtime” would come to an end.

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