Questions to Ask For Your Plan to Meet

For amateur marketers, like me, meeting the channel sales strategy and the actual marketing plan can be a pain. And unless you have in your hands some good software which could make both the plans meet and be plausible enough to work or even profit, the opposite of it usually takes place.

You see there are a handful of hindrances, obstacles and unexpected events that occur during the plan, most of which either delays the marketing plan or derails the focus of the channel sales strategy that you have meticulously prepared. My suggestion? Evaluate first. Any plan won’t work if you hadn’t properly evaluated or at least set realistic goals to them. In order for it to pan out well, asking the right stuff may work for you. Below is a list of things to ask before you set your channel sales strategy and marketing plan into action:


partner profiling

1. What does the SWOT analysis tell you? The SWOT would usually tell how good your channel is and how it fits to your marketing action.

2. Is there any competitive variation in the channel that “personalizes” your style from the others? Don’t underestimate the power of being identified with a certain object or service. It’s what lures and strengthens customer loyalty.
3. Does the potential market share fare well compared to the current Channel market share? If no, you already know what that means.

4. Is the Channel Price Quality ratio significant enough to make a mark that would position us well against the rivals? Remember being different, distinguishable and customized is essential in building brands.

5. Is the company emphasizing its strengths on the right channel segments? The wrong one could prove costly so before anything else make sure that the aspects that you consider your strengths are put to the right tasks where it can grow.
6. What risks are involved regarding the meeting the sales and marketing plans? The purpose of this is to gauge events that will happen and avoid any unexpected happenings.

There other things that you should consider to make your sales and marketing plans meet other. Sometimes error maybe inevitable so the next thing to opt for is how to minimalize it.